Many clothing and other companies use plants and animals as the logo for their product, for some, there is meaning behind it, for others, it simply represents the brand. Save Your Logo is a company that is encouraging these organizations to do good through the sale of their products, and it asks them to support the animals the help bring them profit and success. Save Your Logo works with these companies to help them filter some of their proceeds into non-profit organizations that help support their cause.

Big names are already jumping on board with this project. Lacoste clothing company, best known for their simple alligator logo has committed to helping with the preservation of crocodiles and alligators that have helped bring them so much success and recognition. Although Lacoste’s clothing and accessories themselves might not be made from sustainable material – they’re taking steps towards becoming more environmentally friendly by partnering with Save Your Logo in a unique way. So, as you’re shopping for the fall season and have your heart set on sustainable clothing, don’t discount Lacoste’s line of polo shirts, cardigans, dresses, and accessories; because every time you look at that cute little alligator logo that is characteristic on the brand, you’ll know you’re directly helping the company support the longevity of that mammal. The best part about Lacoste’s involvement in this project, is that their clothing is available in stores and online to consumers around the world, so the products are always available to everyone!

Lacoste was the first international brand to join the Save Your Logo initiative in sustainability, and since other organizations that aren’t just focused on clothing design have partnered.  MAAF Assurances has also devoted their efforts to provide support to the dolphin that has been a big part of their branding when car and home owners choose to purchase insurance with their company. The other organizations other than Lacoste involved to date are available to international consumers outside of the US, but hopefully, as awareness is spread about this project, more organizations will jump on board. In the meantime, check out Lacoste to support your local modern day dinosaur.