IzzitGreen.com is owned and operated by Vertuous, LLC. Key members of our executive team include:

Peter Hughes, President and Founder

Conventional wisdom says that Peter is Izzit Green’s biological father. Although genetic tests have proven inconclusive, the pair share a thumb-like body shape and deep brown eyes that suggest near-human intelligence. Thankfully Peter’s two young sons and wife Kris have all embraced their new family member, though Kris is genuinely worried that hairy men and hairy problems will soon overrun her world.

During his formative professional years, Peter toiled to decode the mysteries of ‘workforce performance management’ and the reviled black art of CRM. In time, he turned his attention to a more personal pursuit: how to help drive the adoption of sustainable ideas and businesses practices to everyday people. And voila, Izzit was born.

Tom Permatteo, CEO and Founder

Famous for bringing an immensely popular and effective sales technique called ‘Cliché Day’ to Informix Software during its zenith in the mid 1990’s, and for his now well known mantra of “it’s not about me”, Tom has built a highly successful career in technology start-ups by making people feel like they are actually achieving something. As Tom will tell you, it’s neither art, nor science.

Boston born and bred, Tom is a proud alumni and product of the city’s finest public high school, Latin Academy, where he met his wife of twenty plus years. He is a graduate of UMass Boston and the father of two great kids. Tom is also rumored to be the only human who can communicate clearly with and control both Izzit and Peter.

Martin Gauthier, EVP Business Development and Founder

For years, Martin attempted to raise the cool factor of what is arguably the most boring industry in the world – corporate telephony and contact center systems. Though unsuccessful in his cool transformation efforts, he did manage to develop a highly successful career as a sales and business development executive.

Martin is a dad, economist, avid sailor, ravenous snowboarder and sometime farmer. He is passionate about the sea and the mountains and as a lifelong fan of Jacques Cousteau he relishes his sophisticated French (Canadian) accent, but stops short at wearing a red bonnet. He and his family split their time between their residence in Montreal and the family farm in the Eastern Townships of Quebec. During the summer of 2007, Martin was the first known human to spot Izzit in the wild.

Bob Caslin, CTO/VP Development

Another Boston native, Bob had heard stories of Izzit but it wasn’t until he joined the team, that he learned the truth, Izzit really does exist!! B.I. (Before Izzit), Bob led teams that developed and deployed shrink-wrapped software, web applications, and EAI solutions for healthcare companies, financial services organizations, call centers operations, and global content management. Most recently Bob led the team that built and deployed a globalization management system for the world’s largest auto manufacturer. Now his challenge is to make sure that Izzit and the IzzitGreen community drive the adoption of a sustainable lifestyle and a greener and somewhat “hairier” planet…

Alina Jesien, Store Manager Sports and Fitness

As an avid sports fan and outdoors lover, Alina can usually be found, or not, somewhere in the wild. How she gets her work done remains somewhat of a mystery to the rest of us.  Luckily for Alina, Wisconsin is flat and cold, allowing her to stay inside long enough to make it through a Marketing Degree. She spent the next couple of years in the cycling industry where she briefly  hated the cold, but loved the flat.

Rumor has it that Alina is currently based in Brussels, Belgium and spends much of her time backpacking, climbing, snowboarding, biking and running.  Activities like these help her get away from daily situations in which she embarrasses herself with her insanely poor French-speaking skills, and then consoles herself with waffles and beer.