With the close of the Winter Olympics yesterday, I wanted to draw your attention to one of the coolest style stories that I learned about during the Games.
Roots is a clothing company that’s based firmly in Canada. It’s not an official sponsor of the games this year, although it has been in the past. There’s been a bit of controversy over the fact that the company has promoted patriotic athletic wear over the last few months, apparently in an attempt to conduct ambush marketing, but that’s all by-the-by in this story.
